Nguyen Bao Trong (April 1, 1994) is a songwriter, sound engineer and music producer. He is the founder and director of PRSNT, a music production that collaborates with many Vietnamese pop stars and brands.

His music career began in 2013. He has always made music with love, honesty, and passion — and he still does.

Nguyen Bao Trong received a nomination for Song of the Year at the Mai Vang Awards with his song Nhung Ke Mong Mo. The song also contributed to Noo Phuoc Thinh winning the Singer of the Year award at the same ceremony. Additionally, Noo Phuoc Thinh earned another nomination for Music Video of the Year at the Mai Vang Awards.

He is the songwriter behind many original songs performed on some of Vietnam's most popular reality TV shows, such as Anh Trai Say Hi, Anh Trai Vuot Ngan Chong Gai, Chi Dep Dap Gio Re Song, Rap Viet, The Masked Singer, The Heroes, and more.

Nguyen Bao Trong has created numerous songs that topped the charts, trended on YouTube and TikTok, and garnered millions of views and listeners.

The song “Ai Dua Em Ve,” composed by Nguyen Bao Trong, has become a global phenomenon. It sparked unique trends and choreography on TikTok, Instagram Reels, YouTube Shorts, and other social media platforms. The track is regarded as a “Low Cortisol Song”, helping listeners relax and reduce stress-related cortisol levels. It has been used in millions of TikTok videos, generating billions of views on the platform. Across music streaming services, it has amassed hundreds of millions of streams. The song has gone viral worldwide, reaching No. 1 on Spotify’s Viral charts across all Southeast Asian countries and entering the Viral 50 charts in South Korea, Kazakhstan, Saudi Arabia, Hong Kong, the United Arab Emirates, United State and many other regions. The official music video has garnered tens of millions of views on YouTube, along with millions more across cover and remix videos.